GUMBUGS CAMPAIGN
The issue regarding Chewing Gum littering in the UK is still huge, with 95% of all streets in England being covered. This campaign seeks to reinvigorate awareness around the problem and aims to guide people to think before dumping their gum on the pavement. This project implements a complimentary colour palette, crafted typography and playful illustration to design a interactive game downloadable by app. Catch the Gumbugs! (Disclaimer: This was part of a student project)
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